Anti ageing solutions are not restricted only to women and there is a huge market for anti ageing solutions for men. A new breed of metrosexuals has evolved who are conscious about the way they look and demand their share of attention. With metrosexuals considered the best a man can ever get, the rugged and soiled appearance that appealed to women has long gone. Men have suddenly woken up to great hairstyles, clear and wrinkle free skin sporting new looks and remaining trendy. The accent on men’s looks has greatly increased, stepping up pressure on men’s anti ageing treatment.